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Innovation without the hype

Posted by AnnMonroe Sep 17, 2018

Today, FileMaker launched a new film series, Innovation Without the Hype. Help spread the word by sharing the films.


The campaign is part of a larger strategic move to define a new category for the FileMaker Platform as the world’s leading Workplace Innovation Platform.


To grow awareness for both our overall brand and the new category, we partnered with an award-winning global marketing agency to create six humorous films. The first three films debut today. Three additional films will be released over the next two months.


This campaign is rooted in a desire to stay true to what our brand has been about for more than 20 years – empowering problem solvers to innovate in the workplace, no matter where the workplace takes them.


Speak brand truth

FileMaker is a global company with a rich ecosystem of training, support, and partners. The FileMaker Platform is available in 15 languages with 1 million users under active subscription, and FileMaker, Inc. is an Apple subsidiary.


What we are not is a flashy startup brand characterized by pastel colors, acres of white space, and dozens of product offerings. The FileMaker Platform makes powerful technologies available to everyone.


Innovation Without the Hype films acknowledge this reality.


Showcase the Problem Solver vs. Extreme Innovator

Our campaign showcases two main characters: The Extreme Innovator and the Problem Solver. Both are in a pitch-off, presenting ideas for executives’ consideration in a series of board room scenarios.


In each instance, a business leader presents a real problem. Our Problem Solver recommends a solution built on the FileMaker Platform, while the Extreme Innovator resorts to hype-driven recommendations that are met with enthusiasm, but are unpromising to say the least.


You’ve probably run into an extreme innovator at least once. These people say a lot without saying much of anything, and offer trendy words and phrases in place of real solutions. Problem solvers, on the other hand, apply their creativity to come up with innovative solutions. 


In crafting this campaign, we decided to let the executives be swayed in the wrong direction for the sake of giving our audience a chance to be in on the joke. It’s painfully obvious by the end of each spot that the best option is the one presented by the rational mind of our Problem Solver.


Tell a story

We engage the viewer with episodes that are all different but yet repeat the same story arch. Repetition is important when trying to reach new users with our brand. We created a series to create this repetition. Repetition and frequency help people to remember our brand.


We created these films without actually showing any screenshots of FileMaker. After viewing these films, we introduce the FileMaker Platform with our Workplace Innovation Platform page that leads with an animated video: We then guide them to discover more about the FileMaker Platform.


FileMaker: Innovation Without the Hype.


Please share your comments below. We also invite you to join us in promoting the campaign by sharing the video and promoting the campaign using the hashtags.





I hope you caught the keynote session this morning or, if you are not at DevCon, watched the livestream. If you missed the livestream, we will be publishing the video from this morning's special session later this week on our Workplace Innovation Platform web site.


The FileMaker Community is core to the Workplace Innovation Platform category message. When I say FileMaker Community, I mean this official  FileMaker Community, the dozens of user and developer groups around the world, our FileMaker Business Alliance partners, and everyone else who generously shares their expertise to help FileMaker customers succeed. The global FileMaker Community brings reach and resources that far exceed anything FileMaker, Inc., can do on our own.



In last night's keynote, I shared how the FileMaker Community supports itself through great resources like mdenyse's Data API / Admin API Packages/Wrappers For FM 17+ resource list, all the tools collected in that list, and everything else that you have shared in App Innovations and on your own blogs. I highlighted the Women of FileMaker's DevCon scholarship and mentoring programs. And I shared how the FileMaker Community transforms careers (including my own).


Here's the story I didn't have time to tell last night. In 2005, I was at a crossroads in my career. In order to grow, I needed to leave the comfortable position I was in, but I didn't know what I wanted to do next. When I envisioned my dream job, I imagined working for FileMaker as a Systems  Engineer. A few weeks before DevCon, I checked FileMaker's job listings on a whim and saw that an SE position was open. At DevCon, I asked a FileMaker employee about the opening, and he put me in touch with Andrew Lecates. The rest of that DevCon turned into a 3 day job interview and me asking all my FileMaker Community friends if I should actually apply for that job. In January 2006, I started at FileMaker as the newest Systems Engineer. Life hasn't been the same since.


It's now my honor and privilege to have "FileMaker Community Leader" in my title. I wouldn't be here without everyone who have led training classes, written books and articles, and everyone who has encouraged me on my path.  I would have never stepped forward in 2005 or into my current position without the support of this amazing community.


Thank you everyone.


How has DevCon or the FileMaker Community changed your path? Please share your story in the comments.

FileMaker, Inc. has released FileMaker Pro 17.0.2 Advanced and FileMaker Go 17.0.3. Both releases address bug fixes and various compatibility issues.


Learn more

FileMaker Pro 17.0.2 Advanced

FileMaker Go 17.0.3


Download now

FileMaker Pro 17.0.2 Advanced:

Under the in-product Help menu select Check for Updates

Or visit


FileMaker Go 17.0.3

Custom App Academy is an interactive, easy and free way to learn about the FileMaker Platform. But you already knew that. Today, we are announcing the biggest update to Custom App Academy since it's launch nearly 1 year ago... with a fresh look and lots of exciting new learning material.  Here's a detailed look at what's new in the Custom App Academy!


A fresh, new look


If you visit Custom App Academy today, the first thing you will notice is the new user interface. We took all the feedback that users like you gave us over the past year and designed a fresh new user experience that is easy, video-based and guided.





Take a look at the new website by visiting:


An easier way to identify content


Since our launch last year, our video lesson content has significantly grown. We have gone from 3 tutorials to 8 tutorials and now have a library with 70+ video lessons.  Aspiring developers can now plan, create, extend, share and integrate their first FileMaker custom app with the help of Custom App Academy.


To help users pick the right tutorial, we’ve organized the sections of the Custom App Academy homepage to align with the new user journey.


1. See what FileMaker can do:  Overviews of how to use layouts, starter apps and sample apps.


2. Learn the basics : A free video-based learning series that shows users how to create an app from scratch and how to extend it.Finally, whether you use FileMaker Cloud or FileMaker Server, we'll show you how to setup and deploy your app so your users can access it.


3. Go beyond the basics:  There topics for users who are familiar with the basic concepts of FileMaker and have developed an early prototype of a tool. You'll learn about the many ways you can integrate your app with other data sources and get an in-depth look at features launched in FileMaker 17.


New ‘featured’ sample apps


We know customers come to our website looking to find a tool that will help them automate a specific workflow, like CRM.  As a new offering in Custom App Academy, the featured sample apps provide new users with free, ready-to-use apps.  Each app includes 3 explainer videos that show how the app was planned, how it works and finally, an under-the-hood lesson that takes a closer look at the app.


Below is the CRM app at a glance (the Order Management app will feature the same components as this one).




Introducing new tutorials


The Custom App Academy library is expanding with new tutorials on ‘How to install and setup FileMaker Server’ and ‘Integration’.  Here’s a closer look at the lessons in each of the tutorials. 


Share using FileMaker Server
Watch tutorial >

Lesson # 1: About FileMaker Server | 1 video | 4 minutes

Lesson # 2: Setting up FileMaker Server with SSL | 3 videos | 9 minutes

Lesson # 3: Deploying Your App to FileMaker Server | 2 videos | 11 minutes

Lesson # 4: Configuring FileMaker Server | 2 videos | 15 minutes


Total Duration: 40 minutes



Watch tutorial >


Lesson # 1: Introduction to Integration | 2 videos | 9 minutes

Lesson # 2: External SQL Sources | 4 videos | 23 minutes

Lesson # 3: Insert From URL | 3 videos | 24 minutes


Tutorial Duration: 1 hour


We'd love to hear from you


It’s been quite the journey so far and the FileMaker Marketing and Customer Success team is humbled and energized by the community’s support.  We hope that you like the new design and offerings. As always, please feel free to reach out if you have any feedback or suggestions on how we can make Custom App Academy better.



FileMaker 17 Certification is now available through Pearson VUE.  Register here.


FileMaker 17 Certification demonstrates that you have achieved an essential level of knowledge, experience and skills in developing FileMaker solutions. As a FileMaker Certified developer you'll be able to:

  • Expand your skill set and become a more well-rounded developer.
  • Stay up-to-date on the latest FileMaker technologies.
  • Invest in your career and increase your earning potential.
  • Use the FileMaker Certification logo on your website and business cards.


Review the new FileMaker Certification Study Guide to prepare for the exam.

Learn about the FileMaker 17 Platform at an in-person event near you. Here is a list of upcoming events in date order. You can filter this list by country (and state/province if applicable) on the FileMaker Events page. To add your FileMaker 17 event to our listing, use the event submission form*.

* To be listed in the Community, FileMaker 17 must appear in the event title.

FileMaker, Inc. has released FileMaker Server 17.0.2. This release includes bug fixes to the installer and FileMaker Server Admin Console, along with updates to third-party components.


Learn more.

Learn about the FileMaker 17 Platform at an in-person event near you. Here is a list of upcoming events in date order. You can filter this list by country (and state/province if applicable) on the FileMaker Events page. To add your FileMaker 17 event to our listing, use the event submission form.


Updated June 1, 2018 2:30 PM PDT.


Upon upgrading to FileMaker Cloud from a previous version, FileMaker WebDirect may stop working. A patch to correct this issue is available. You will receive notification via FileMaker Cloud Admin Console to download.


Before downloading, disconnect all clients and close all files.


After you download the patch your FileMaker Cloud instance will install and restart within 1 hour.


Note:  After applying the patch, the FileMaker WebDirect session timeout is reset to the 15 minute default and FileMaker WebDirect plug-ins are disabled.

FileMaker Cloud logo

FileMaker, Inc. has released FileMaker Cloud 1.17.0. This release is available in the US, Canada, Europe, Japan, and Australia.


In addition, the Bring Your Own License (BYOL) option to purchase FileMaker Cloud through FileMaker, Inc. resumes availability today.


Some highlights of FileMaker Cloud 1.17.0 include:

  • Support for the features in the FileMaker 17 Platform.
  • The 90-day trial SSL certificate included with FileMaker Cloud can now be renewed up to 60 days prior to expiration.
  • The FileMaker Data API is no longer a trial version. The improved REST API includes support for FileMaker scripts and the ability to upload files to container fields.


NOTE: Any previously released software patches must be applied before updating to FileMaker Cloud 1.17.0. Only FileMaker 17 clients are compatible with FileMaker Cloud 1.17.0.


To download this software upgrade, visit the FileMaker Cloud Admin Console.


Learn more


FileMaker 17 Events

Posted by RosemaryTietge May 25, 2018

Learn about the FileMaker 17 Platform at an in-person event near you. Here is a list of upcoming events in date order. You can filter this list by country (and state/province if applicable) on the FileMaker Events page. To add your FileMaker 17 event to our listing, use the event submission form.


With the launch of the FileMaker 17 Platform today, we are pleased to announce new licensing programs that replace our previous programs. The primary new offering is called FileMaker User Licensing. It is available now from the FileMaker Store or your preferred reseller partner.


The FileMaker User Licensing program is platform centric rather than product centric. Customers do not need to make product or technology decisions. You have access to the entire FileMaker Platform. This makes licensing FileMaker much easier. Whether you have a license for 5 users or for 5,000 users you have access to all the products and technologies to develop and deploy the best possible FileMaker apps.


Key components of the new FileMaker User Licensing Program are:

  1. Every license includes the entire FileMaker 17 Platform — FileMaker Server, FileMaker Go, FileMaker WebDirect, and FileMaker Pro Advanced — which replaces FileMaker Pro — to give everyone access to advanced development and customization features.
  2. Start at 5, add in increments of 1 — the initial minimum quantity is 5 users, and you can add users in increments of 1.
  3. New FileMaker Data API — each license comes with unlimited inbound data transfer and 2 GBs of outbound data transfer, per user, per month — shared and tracked annually.
  4. All new contracts are managed under one license key — and the license key will not change over time making renewals and additions much easier to manage.


Plus, we continue to offer FileMaker Concurrent Connections Licensing and FileMaker Site Licensing for those customers that have specific needs for these programs, as well as individual licenses of FileMaker Pro Advanced.


On May 15, 2018, we are increasing prices for new customers. Current customers have until May 15, 2019 to renew existing contracts, and lock in FileMaker 16-based pricing for up to 3 years. After May 15, 2019, renewals will be at standard pricing. Emails are sent to customers explaining renewal options prior to contract expirations. If you have any questions on price changes, please contact FileMaker Sales or your preferred reseller partner.


Current customers with individual licenses of FileMaker Pro 14, 15, or 16 or FileMaker Pro Advanced 14, 15, or 16 are eligible to upgrade to FileMaker Pro Advanced 17 at what was the FileMaker Pro 16 upgrade price.


We believe the new FileMaker Licensing Programs are much easier to purchase and manage while providing a greater value to FileMaker customers. 


I invite you to learn more in the Licensing FAQ or contact us.

FileMaker, Inc. announced the release of the FileMaker 17 Platform, the latest version of its widely used custom app platform. Get innovative, new features for the development, mobility, security, integration, and administration of your custom apps. This release includes new Starter apps and master-details layouts to make app development even easier. A redesigned FileMaker Server Admin Console and new FileMaker Admin API to help streamline custom app management, and much more.


See what’s new

Are you looking to up your FileMaker development skills?  Would you like to network with other FileMaker Developers from across Asia Pacific? Would you like to gain some deep insights on the latest version of FileMaker?  Well I have some great news, we’ve now finalised the dates and the agenda for the FileMaker Developer Days 2018 and it’s time for to BOOK.


Cost: AUD$169 ex per person

When: 12:45pm - 6:00pm Tuesday 22 and 8:30am - 6:00pm Wednesday 23 May 2018

Venue: Australia National Maritime Museum (The Theatre)

Address: 2 Murray Street, Darling Harbour, Sydney, NSW



Visit APAC Developer Days 2018 for additional information and to ask questions about this event.


The Agenda

DAY 1: Tuesday 22 May

  • 12:45pm - 1:30pm REGISTRATION
  • 1:30pm - FileMaker - under the hood
  • History of dynamic layout techniques
  • FileMaker Themes and Styles for performance
  • Optimising calculations
  • Tools to speed up development


DAY 2: Wednesday 23 May

  • 8:30am FileMaker Inc. - Industry and business update
  • FileMaker Cloud options, protocols and setup
  • Perform script on server
  • cURL in the wild: how one button gave us a giant toolbox
  • Data API for reporting
  • LUNCH BREAK - catered for in Foyer
  • Design and optimising for iOS and leveraging iOS SDK
  • Thinking beyond sync and what that means for how you develop your mobile solution
  • Data migration tool and development methodologies
  • Is my solution a product and how do I take it there


Sessions will be delivered by FileMaker Inc. employees and FileMaker Business Alliance members.


If you are interested in attending and would like to book, please contact David Borgnis.

Over the past few months, we’ve been working on a long-term community strategy. A huge part of this is to learn as much as possible from you. What do you want to see in the community? What would drive you to participate more? What would help you build better custom apps? If can answer a few quick questions, we would really appreciate it.


Update: May 17, 2018. Thank you everyone who took time to complete our survey. I was blown away. Over 850 people responded to the survey, and many gave thoughtful and helpful feedback. I'll share the results in a few weeks.


In the meantime, if you have thoughts on how to improve the Filemaker Community, please leave a public note in the Community Feedback and Information space or send me a private message.