DevCon 2014: The Business Case for FileMaker - A Sure Winner with the FileMaker 13 Platform - James Wesolowski

Document created by technet_admin on Jun 25, 2014Last modified by mark_baum on Jul 31, 2015
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James Wesolowski (Colibri Solutions LLC)


Session Code: BUS007


FileMaker 13 provides great new opportunities for consultants and in-house developers to sell the FileMaker platform into their clients’ organizations. In this session, we will review available materials to market FileMaker 13 effectively, highlight new platform features and their place in the FileMaker value story, explore the process of pitching FileMaker solutions and writing effective proposals, and discuss Total Cost of Ownership (TCO) and Return on Investment (ROI) as part of the FileMaker cost proposal. The goal of this session is to provide new tools and knowledge for turning the superior FileMaker 13 Platform into new opportunities and sales.

What you should know

This session is intended for developers and in-house personnel tasked with moving their clients and stakeholders to invest in a FileMaker 13 solution.

Products & Technologies

  • FileMaker Pro
  • FileMaker Go
  • FileMaker WebDirect

What You Will Learn

  • Understanding the value story of the FileMaker 13 Platform
  • Speaking with decision makers about FileMaker
  • Highlighting compelling features to prospective clients
  • Using total cost of ownership and return on investment as part of a cost proposal


View Session Recording