BUS001 - Starting A FileMaker Vertical Custom App Company — Dream and Reality - Kevin McAllister

Document created by communitymanager on Jun 26, 2016Last modified by mark_baum on Jul 11, 2016
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Kevin McAllister (inRESONANCE, Inc.)

Session Description

The dream is that any developer can turn their latest masterpiece into a vertical custom app. But in reality, this is a journey full of risks and challenges. Creating, growing, and sustaining a vertical business requires many applied business skills.


Our company has grown from one person in 1999 to an international business on five continents by targeting the educational market. Join us to hear how we did it!

What you should know

Attendee should be interested in creating a vertical business.

Products & Technologies

  • Pro/Advanced
  • Go
  • Server
  • WebDirect

Session Materials

  • Please see the attachment(s) below.

What You Will Learn

  • Basic accounting logic to consider before starting
  • Concepts around selling a product, not a service
  • Challenges and milestones during growth and adding employees
  • Where FileMaker, Inc. and the FileMaker Platform fit in the picture