BUS010 - Creating Marketing Content: Showcase Your Business - Leslie Kareckas/Anne Anderson

Version 5

    Leslie Kareckas, Anne Anderson (FileMaker, Inc.)

    Session Description

    Improve the way you market your products and services through compelling content. First learn how to write attention-grabbing copy for your website, brochures, and emails that not only showcases your business but also speaks directly to your customers. Then see how to create eye-catching screenshots, photos, and videos that will get you noticed — whether on social media or in somebody’s inbox.


    This session is presented jointly by Leslie Kareckas and Anne Anderson.

    What you should know

    No prior marketing experience required.

    Products & Technologies

    • FileMaker Pro/Advanced
    • FileMaker WebDirect
    • FileMaker Server
    • FileMaker Go

    Session Materials

    • See attached slides below.

    What You Will Learn

    • Defining and researching your target audience and competitive market space
    • Writing core, benefit-oriented marketing copy
    • Applying your copy to social media, SEO, and keywords
    • Creating screenshots, customer stories, and videos that support your messaging