BUS010 - Creating Marketing Content: Showcase Your Business - Leslie Kareckas/Anne Anderson

Document created by communitymanager on Jun 26, 2016Last modified by LeslieKareckas on Jul 14, 2016
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Leslie Kareckas, Anne Anderson (FileMaker, Inc.)

Session Description

Improve the way you market your products and services through compelling content. First learn how to write attention-grabbing copy for your website, brochures, and emails that not only showcases your business but also speaks directly to your customers. Then see how to create eye-catching screenshots, photos, and videos that will get you noticed — whether on social media or in somebody’s inbox.


This session is presented jointly by Leslie Kareckas and Anne Anderson.

What you should know

No prior marketing experience required.

Products & Technologies

  • FileMaker Pro/Advanced
  • FileMaker WebDirect
  • FileMaker Server
  • FileMaker Go

Session Materials

  • See attached slides below.

What You Will Learn

  • Defining and researching your target audience and competitive market space
  • Writing core, benefit-oriented marketing copy
  • Applying your copy to social media, SEO, and keywords
  • Creating screenshots, customer stories, and videos that support your messaging