BUS012 - Positioning: Pigeonhole Yourself - Jonathan Stark

Version 4

    Jonathan Stark (Jonathan Stark Consulting)

    Session Description

    No one likes the idea of being pigeonholed by others. On the other hand, one of the best things you can do for your business is to pigeonhole yourself. What do you do best? What is your special place in the market?

     

    In this session you will learn how to create a laser-focused positioning statement and how to use that statement to attract better clients, close more deals, and ultimately make more money.

    What you should know

    (no requirements)

    Products & Technologies

    • Pro/Advanced

    Session Materials

    • Please see attachment below

    What You Will Learn

    • How to pick a target market that is the perfect size for your business
    • How to uncover the real reasons why a client needs your help
    • How to decrease your labor intensity while increasing your profits
    • How to get paid for your smarts, not your labor