BUS013 - Distributing Marketing Content: Leverage Your Advocates - Dara Treseder

Version 3

    Dara Treseder (FileMaker, Inc.)

    Session Description

    There’s no better salesperson for your products and services than an enthusiastic customer! In this session, you’ll learn how to work with your best customers to sell your product or service. We’ll show you how to increase customer referrals and generate more buzz via word-of-mouth. If you are interested in acquiring new customers and retaining existing ones then you should attend this session!

    What you should know

    (no requirements)

    Products & Technologies

    • Go
    • Pro/Advanced

    Session Materials

    • Please see attachment

    What You Will Learn

    • Develop an advocacy program
    • Capture leads effectively
    • Help your advocates get the word out
    • Manage and maintain positive advocate relationships