Albert Harum-Alvarez (SmallCo.)
Vendor Session Description
“The most annoying thing about Albert when he critiques your solution is, he’s right!” — A Design Masterclass Student
Mark up your app with Albert. To queue up for Markup, come early to the session, or drop by the SmallCo booth on the show floor. This session may be the only chance we will have at DevCon to see YOUR work on the big screen.
“Marking up” can mean writing on a student’s work, underlining what’s good and bad and suggesting changes. “Marking up” also means raising the price of something for sale. In the “Mark UP Your APP” session, we’ll be doing both. Put your app on the big screen for all to see, and work with Albert to fix these problems, so that when you’re done your app will be more valuable to your clients, and you’ll be able to charge more for them:
YOUR APP’S STORY IS HARD TO FOLLOW.
Every app has a narrative, with characters who have goals and a story. Albert will use his iPad Pro and Apple Pencil to mark up a screenshot of your app, to “ID" the characters and the storyline. Work with him to tighten up your narrative, using strategies that can range from layout structure to schema design.
THE APP ISN’T BUILT FOR WHERE & HOW IT’S USED.
Apps that lord it over your desktop need to look different from apps you glance at in the warehouse or consult on an airplane. Spot mismatches with Albert, mark it up, and sketch out a new approach.
THE APP’S CHARACTER IS OFF.
Aside from the app’s narrative, the app itself presents its face to your client. If your app is a guide dog or a guard dog, it shouldn’t look like a lap dog! Albert will call your app weird names like “neotenous,” and hopefully you won’t be insulted!
FileMaker genius John Sindelar calls Albert “the most quoted person in the FileMaker world.” Come see why at this session.
What you should know
Have a custom app to share -- or just come to watch!
- Materials are not yet available for this session.
What You Will Learn
- Make your app's story easy to follow
- Build your app for where & how it's used
- Establish your app's character and face.