CUS03 - FileMaker in Action: Media and Arts Case Studies - Bryn Behrenshausen & Matt Greger

Document created by communitymanager on Jul 20, 2018Last modified by BrynBehrenshausen on Aug 9, 2018
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Bryn Behrenshausen (Kalisher) Matt Greger (Diray Media)

Session Description

Who knew that an art company needed databases? - Bryn Behrenshausen - Kalisher


What started out as a small database to keep projects and customer quotes organized has since since expanded to being the backbone of our company. Our FileMaker databases now track projects with quote versioning, piece specs, accounting and customer information, print production progress, and a full frame shop manufacturing system with a custom inventory tracking solution. All to make the process of making and selling great art as easy as possible for our account team and customers. We will discuss the benefits of using FileMaker and being an in-house developer and what that affords a company.


As seen on TV - Matt Greger - Diray Media


Thousands of TV commercials run every day. Our FileMaker app, MediaSYNC, is a media buying platform for TV, online and on-the-go. We use it to buy and manage millions of dollars of “As Seen on TV” commercials for TV and Digital Direct Response. Our cloud-based Business Intelligence app, MediaINSIGHTS runs in AWS on Amazon’s Redshift database and uses BI tools such as Jaspersoft and Tableau. MediaSYNC and MediaINSIGHTS are fully synchronized every few minutes with live data providing near real-time performance results showing how many calls, visits, and orders a spot produces. With this data and integration, we are beginning to explore AI options, predictive modeling, and machine learning.

Session Materials

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