Synching is everywhere and people are used to get that feature for zero, built in. It´s nothing special anymore. People expect it to be there and it is there everywhere. See the appstores.
Not so with FileMaker. To use a solution with more than one seat, you have to make an investment of at least 800 Euros (coming from a runtime) for two FM Pros or you have to buy a Server with Webdirect connections which is even more expensive. People just shake their heads about that, especially in smaller, budget aware companies.
So what we need is
- either a networkable runtime (can connect with five) or a server
- and/or a runtime and PRO version with synch features
- and/or Server with five connections included for 999.- Euros
Today an upselling from a single user runtime to a network solution is kind of impossible. With these above mentioned options it would be possible. And then the market for FileMaker as whole could explode.