Tech Support is free for installation problems. i'd call the support number. A number of peope have had trouble with this updater on windows systems, but I can't find the link at the moment for that thread and it won't apply if you are using a Mac.
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It turns out the problem, as usual, resided with me.
I had downloaded FMP updater for FM Pro; not FM Advanced.
Once I dl'd the right file, all went as expected.