Perhaps you should have downloaded the 30 day free trial instead of purchasing the product.
If you were looking for an off the shelf, install and go system, filemaker very well might not be what you need. Filemaker is a tool for creating your own, customized solutions. The contact management starter solution, is just that, a point to get you started--demonstrating one approach to using a database for contact management. You can start from a blank page and design your own, or you can modify the contact management starter solution to better meet your needs. You could, for example, add additional tables, fields and updated scripts that log each email so you can track what emails where sent to whom.
Filemaker's send mail tool only does plain text emails though you can attach PDF's to the email. You can also purchase a plug in from a third party developer that gives you more options for emails--including formatting the email body.