You're almost there. Try:
"Dear " & Consumer Service Database:: Parent first & Exact ( Consumer Service Database:: Parent first ; Consumer Service Database:: Parent first )
Note the change in quotation marks, the added space after "Dear". I've also inserted spaces after the second colon ( : ) in the above expression simply to avoid those darn emoticons in the post. You'll need to delete those if you try to copy and paste the text into your Database.
Not sure what you are trying to do here...
You calc will result with something like this: Dear Bob1, even if you do make the changes to concatenate using the & symbol.