I don't know that you can with quick find short of editing the data in your records so that "Rogers north" is now "Rogers_north" or some such change.
When entering FInd mode and performing a find, you can specify ==Rogers, but this isn't an option you can use with quick find. (and it also limits the search to a single field..)
Thank you. I had the feeling that was the answer I was going to get. The ==Rogers is a work-around.
You could set up your own drop down list of find criteria with a script trigger that performs a script to perform the find...
Also with a custom menu set, you could override the "Perform Quick Find" behavior, so that it performs a scripted FIND using the == operator.