I think you'd need to put that command line text into a batch file and then use Send Event to "open it" to get that to work. It's possible to use export field contents to create the file before using send event to open it.
There is an alternative approach, however:
Insert a reference to the file into a container field. Use Export Field Contents to export a new copy of the file with the new file name. Then use Export Field Contents with the path and name to the original copy, but with no field specified to delete the original copy.