I'm assuming you want a report that reads:
Which will tell the reader that you have 3 records with Apples, 4 records with apricots....
If that is the case, define two more fields for your database table:
cNumber: A calculation expression that simply returns the constant "1" as a number
FruitCount: A Summary field that reports the total of cNumber
In your report create a subsummary part that is visible when sorted by your fruit field. Remove the body report part.
In the subsummary part place your fruit field and the above FruitCount field.
When you sort your found set by the fruit field, the report will show the list I gave above.
Hope that helps.