Using Filemaker and Madmimi to send HTML emails (100 addresses, unlimited for free)
I like Filemaker for Graphic creation.
Import jpegs, resize, create text that can be resized and colored. Layers, move and resize.
Use a Win ScreenCapture such as MWSnap or OSX inbuilt Screencapture
Use http://madmimi.com (100 addresses, unlimited emails per month) or
http://mailchimp.com (500 addresses, 3000 emails per month)
There are many other options, and many are superior.
Increase your promotions and web presence.