This is relevant to our practice as well. What is the best feedback on this?
It's hard to provide much when the project description is so general. "lots of video" and "qualitative research" doesn't really tell us much.
Please post a more specific description of what you would like to do. Please Help Us to Help You...
(And I suggest starting a new thread. Threads this old, for some reason, do not pop up in recent items when a new post is added to the thread, so they are easily missed by others.)
Okay, forget the video - just call it interviews.
I take a survey of an organization's charateristics, inventory, organize them into tables that display into tabs, sort by neg and pos and other variables in a spectrum to qualify said characterics. All coding is finished and now the stats can be charted. Seems like there are some others who have built useful tables/charts/graphs from this point.