Here is what it looks like.
The normal user doesn't get the Pro Ui or direct access to the Themes, hence they just have a set of 30 Themes to choose from.
The basic Pro License is only US$29.99 for a single user and up to 99 web pages (i.e. records).
This method of creating responsive web pages will work brilliantly if you need to publish business or educational documents in volume so that they are unbelievably fast and easy to read on any mobile device.