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FLT is not designed for occasional use scenario's. It wouldn't constantly use up a connection for every user but officially you'd have to buy one for every new employee.
However you can still buy the old "Concurrent connections" (WebDirect) for FM Server. These are designed for occasional use.
Right now that's fine and would buy some time but FileMaker also have said: "After May 9, 2018, the price for concurrent connections will be 3 times the price of the same number of users under FileMaker Licensing for Teams."
So keep that in mind for long term planning. There might be some other options available by then though.
Every time someone opens a browser tab to your WebDirect solution, it will use a connection, so yes, you need to pay per connection. In order to use WebDirect, you'll need to estimate your maximum concurrent connections.
For example, we used a WebDirect solution for our configurator page:
http://www.docuwrx.com/pricing/ (Click on Configure)
But used a simple web form for our free solution offering:
The difference is the volume of requests. We've only had up to 10 users using our configurator at anytime, but we expect the free solution to occasionally spike.
If you're using WebDirect for an internal applicant tracking solution, I would think it would work quite well in that scenario. However, if you're trying to sell that solution for others to use, I wouldn't use WebDirect.
Why isn't WebDirect priced like Instant Web Publishing? FileMaker 12 Server Advanced was $3,000 and included 50 Instant Web Publishing connections.
You can still buy the old style license; it is named "legacy" on the FMI store. You don't have to go with the new FileMaker Licensing for Teams...