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Does this relate to the thread:
"oauth and duplicate account names from different services"
It relates in that it is both about OAuth credentials, but this comment is about Amazon taking more steps to log in and the other thread is about duplicate account names in different services.
The comment here is if you want the easiest integration by users, just note that Amazon takes you an additional step (Web page that you have to sign in on) and that Google and Microsoft do not if you are logged into their accounts in a web browser. This makes it a little less convenient and if you're choosing a service, it is a reason to favor Google or Microsoft.
Additionally I prefer Google because it is simpler to integrate even though it doesn't have all the options of Azure's Active Directory. It is just easier to set up Google and the Microsoft Azure console is just more complicated.