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A typical answer to this kind of question might be: contact FMI sales. Others may have different suggestions!
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The subject is an oxymoron : there is no such thing as a basic question about FileMaker licensing
please don't forget to mark this comment as useful...
WebDirect isn't intended for a public facing site. Though, I have seen some do it. Custom Web Publishing ( CWP ) may be another option. It doesn't hit you with the license fees the same. And keeps you within the bounds of a "user" that the licenses specifies.
A conversation with FM sales would probably prove useful.