One of the activities that I took advantage of at DEVCON was to attend the "FileMaker Champions" breakfast more out of curiosity than for any other reason as I did not know that this program even existed until I saw the DEVCON email that announced the breakfast and indicated that you needed to RSVP for the breakfast.
This is a program by FileMaker to increase/improve their presence in various social media outlets and on line communities by recruiting folks to speak up for FileMaker. If you are interested, you can visit this web site:
At the breakfast, I suggested that some "cross pollination" between the Community and this group might be beneficial, including a special section for such "champions" to use to share experiences, ask questions, etc. That idea seem well received so maybe something will come of this in the near future.