looks like an incomplete install to me. Did you reboot your server after install?
Also, what version of browser are you using? Filemaker supports safari 6/7 and chrome 21.
The server is a windows 2010 seerver running n a virtual space and yes it was rebooted.
I can get web direct to wok on a Win 7 machine using IE 9.
However on a XP machine using either Safari 5.1.7 or Chrome 31 it give me that "bootstrap message".
Now trying the same browsers - same machine I do not even get that far.
On the Windows 7 machine with IE it seems that Web direct cannot render a simple table view - but converts it to a list view.