Hi Richard Borge:
Thanks for posting.
In the FileMaker store > Education & Non Profit tab, FileMaker Pro 12 Advanced is listed there.
The "full" version indicates that the copy is not an upgrade copy, meaning you don't need a previous version of FileMaker software to install.
A discount for academic institutions that qualify does exist. For example, the pricing listed on the Education & Non Profit site is $299 compared to the price you would find on the Retail tab: $499 for FileMaker Pro 12 Advanced.
Hope this helps,
So...no upgrade pricing?