What does your layout look like in Layout View? While layout view will not, as a whole, look nothing like your table view, To add a specific format to a field, you must add it to the layout, format it in layout mode and then the column for that field should display the field with the specified formatting. Using the Modify button allows you to add fields to the "view" without adding them to the layout, but then you cannot specifically set the formatting for that field.
Thanks so much. I didn't realize the difference in how the modify button worked in table view.