In a csv import, enclosing the data with a delimitter in quotes causes the data to import into a single field. I would think this would be true for an import from a tab file as well. If not, can you export your data as a csv file instead of tab?
There are also utilities that can preprocess text data for you to fix issues before importing.
And there may be a way to import this data via an xml import where an xslt "grammar" controls how the data is imported. (I could be wrong about this...)
Works just fine when I re-export the data as a csv instead of a tsv file. Go figure. No idea why it can't recognize the delimitter in a tab format, but oh well. Thanks again for the easy solution Phil.